The “immediately recognizable” account “does a great job of referencing nostalgic characters and pop culture while still being relevant to what’s going on today,” said Kassler. Cartoon characters, early aughts pop stars, troll dolls and terrifying clowns are in the mix. ![]() With a bold color scheme that’s all over the place, affirmation meme fonts evoke ’90s-era computer word art paired with images ranging from the humorous to the deeply disturbing. The visuals of Afffirmations and similar accounts are also in line with Gen Z’s turn away from the standard Instagram aesthetic. She said this rejection of perfectionism works for a brand like Starface, which promotes the online acne positivity movement that has been embraced by Gen-Z influencers like Charli D’Amelio. With statements such as “I can trick my brain into liking Mondays” and “Social media is good for me,” it has gained a cult following by calling on users to respond with “I claim,” in order to conduct what it dubs “global self-hypnosis.” “Afffirmations” memes address problems ranging from mental and physical health to economic woes and current events, or touch on general feelings of ennui (“I did not just realize how repetitive life is”) and insecurity. Described by a Rolling Stone article as a response to Gen Z’s “existential dread,” the account addresses the deepest - and most superficial - anxieties people face from the many crises of this time. (See also: manifesting.)Īfffirmations, meanwhile, appears to be under no such pretension. With soothing fonts and a lot of millennial pink, the more sincere versions of affirmation meme accounts offer self-help platitudes that implore readers to “trust your intuition” or “let go of what’s holding you back.” Frequently shared by millennial influencers, the underlying message of these accounts implies that one can improve their life’s circumstances simply by improving their mindset.
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